Checkerboard Day 2021
In 2021, we reunited with Vans to launch year three of Vans Checkerboard Day, a global celebration of creativity. Our inaugural campaign with Vans communicated the values of imagination and self-expression, year two embraced the positive effects creativity has on our mental well-being, for this year we celebrated using creativity for good.
It's more important than ever to look after those around you so for the third annual Vans Checkerboard Day:
Whether you're a painter helping beautify the streets, a chef cooking at a shelter, or even a skater delivering groceries, your impact makes a world of difference to your local community.
We developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.
Creative Direction: GrandArmy
Animation: GrandArmy + Min Liu, Avi Jacobs, Keenon Ferrell, Peter Ahern, Hsiaopu Chang
Original Music Composition: AntFood
Film, Animation, Copywriting, Art Direction, Illustration, Photography, Campaign