Checkerboard Day 2020
In 2020, we reunited with Vans to launch year two of Vans Checkerboard Day, a global celebration of creativity. In 2019, our inaugural campaign with Vans communicated the values of imagination and self expression. This year, we embraced the positive effects creativity has on our mental well-being. We developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.
Creative Direction: GrandArmy
Animation: Min Liu and GrandArmy
Photography and Video: GrandArmy
Film, Animation, Copywriting, Art Direction, Illustration, Photography, Campaign