The Power Mark
Thrive Capital is a “venture capital investment firm focused on media and internet investments.”
Thrive’s personality is mysterious, strong and confident. GrandArmy was asked to create an identity that could connote these attributes, something that hinted toward meaning but remained abstract.
We’ve always loved the purely geometric power marks of an earlier period in design, and here had the chance to create something in that lineage, a purely formal expression of Thrive’s ethos.
Creative Direction: GrandArmy
Designer: Martin Dominguez