Rebranding an Indie Icon
Big Beach produces and finances independent films, television and theater. With an eye toward intelligent, character-driven, humanistic material, the company’s overall mission is to showcase films that inspire, engage and entertain. The Big Beach portfolio includes indie classics Little Miss Sunshine, Safety Not Guaranteed and Away we go, among others.
GrandArmy created a comprehensive rebrand for Big Beach, including identity, pre-roll film, collateral, and website design. Our solution was to create a BB monogram from four simple strokes, which formally recall the lapping of waves against a shore. This visual language was extended into a logotype, and graphic system for collateral and web.
Creative Direction: GrandArmy
Branding, Film, Web