The Germ Killa
GILLA creates a non-toxic, everyday disinfectant that kills germs, not the planet. Their mission is a healthier world, achieved through sustainable practices, morals over profits, and killing harmful germs. In a category where consumers have to choose between being good for the environment or good for killing germs, GILLA achieves both.
GrandArmy worked with GILLA to create an identity and packaging design that’s as disruptive and effective as their product. We leaned into a design system that is modern, simple, and clean with a humorous tone of voice. Our system is designed to stand out amongst its competitors and is flexible for GILLA’s future product additions.
Creative Direction: GrandArmy