Andrew Lauren Productions
One Continuous Story Line
Andrew Lauren Productions is a film and television production company based in New York City. They’re on a mission to develop and produce feature films and television series that are stylistically groundbreaking without sacrificing commercial viability.
GrandArmy was asked to rebrand Andrew Lauren’s production company with an all new logo and title animation. Our solution uses a single, monowidth stroke, drawn along a triangular grid to reimagine the founder’s “AL” monogram. The logo’s continuous line is a representation of ALP’s active involvement in all aspects of a project, from start to finish.
Creative Direction: GrandArmy
Animation: Damian Riddell
Creative Direction, Identity, Animation