adidas Valentine's Day
GrandArmy worked closely with adidas to develop the identity for their 2022 Valentine’s Day collection. Practice Love celebrates the many ways people show love for their partners, friends, and teammates. Focusing on capturing moments of affection, we translated this concept into a flexible design system that feels warm and nostalgic, like a hug from a loved one.
From beginning to end, we guided and executed the initial ideation, language development, photoshoot, and visual system, all of which culminated in the delivery of print materials and digital elements to be implemented globally.
Creative Direction: GrandArmy
Writing: Willie Miesmer
Photography: Shaun Mendiola, Geoff Mao
Videography: Kriss Evered
Art Direction, Campaign, Copywriting, Design, Identity, Signage, Photography