adidas Summer Pack
Coach Harden & Coach Rose
For the James Harden and Derrick Rose Summer Pack drop, GrandArmy created a campaign and visual system that leans into the vibrant and youthful aesthetic of the shoes and apparel. Harden and Rose play coach in this campaign, hyping up kids in playful illustrations and layouts. The visual system extends across social, digital, and retail.
Creative Direction: GrandArmy
Campaign, Copywriting, Art Direction, Identity, Photography